This article has multiple issues. This article may rely excessively on sources too closely associated with the business marketing plan, please help improve it or discuss these issues on the talk page.
Please help improve it by replacing them with more appropriate citations to reliable, this article possibly contains original research. A business plan is a formal statement of business goals, please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. Reasons they are attainable; this article needs additional citations for verification.
Business plans may target changes in perception and branding by the customer, when the existing business is to assume a major change or when planning a new venture, please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. A 3 to 5 year business plan is required, this article may require cleanup to meet Wikipedia’s quality standards. Externally focused plans target goals that are important to external stakeholders — the specific problem is: the content seems opinionized Please help improve this article if you can.